A peach rose centerpiece on a table during a spring wedding. There is a brown bottle, greenery and a candle also on the table. — You’ve got thousands of photos that show off your wedding photographer expertise, but you have no idea what to do with them other than pop them into Instagram. Here are **5 wedding photography blog ideas** that you can go to work on right now to start making your website work for you.
Image: morris.photography

Answer a FAQ you are asked as a wedding photographer

Imagine you were sitting with another wedding pro - dishing about how much you love what you do. But then the conversation gets juicy when you talk about the things that drive you a little crazy with potential clients. You know those questions you get asked over and over again in emails, or while you are on your discovery call? Things that seem so easy to understand, yet you are constantly explaining them.

Questions like:

Do you use a second shooter?
What is your turnaround time on wedding photos?
What are your photography styles?
Can we have the raw images?

Take one of those questions and flesh it out into a complete blog post! Answer the question just like you would if you were sitting face to face with a potential bride. Include some of your wedding photos that help to illustrate your talking points.

Now, you have a fantastic piece of content for your website and you also have a link that you can just copy and paste to reply back to the next potential bride that asks the same question! You will look so professional and prepared, and you will save yourself some time in the long run. In the meanwhile, you are building out your expertise on your website.

Want to see an example of what this could look like for your website? Check out this blog post by Zoe Larkin Photography about whether you need a second shooter.

Feature a local venue in your wedding photography blog post

Choose a venue that you loved working at recently and write a venue highlight.

Start out with some personal details about why you truly enjoy working at that venue. Maybe it is the architecture and the varied backgrounds. Maybe it is the light, or maybe the venue management is top notch and every wedding goes so smoothly. Whatever it is, talk about it in your own voice.

Then, go through your photos from a wedding, or perhaps multiple weddings you’ve shot there and create a set of photos that really shows off the various elements of the venue. Now, you’ve created a guide for anyone that might be searching for that venue on Google.

So many wedding photographers write blogs highlighting their couples, and the venue comes second. But, no one is going to be searching for ‘Jack and Diane’s wedding’ on Google. There will be multiple monthly searches for the venue name that you could rank for.

Writing local venue highlights is a great way to establish your location for SEO purposes. You might even get a venue to link back to you or put you on their preferred vendor list if you strike up the relationship and wow them with your published post. Also great for your SEO - backlinks!

Here is an example of an excellent venue highlight by Missouri wedding photographer, Bailey Morris: Industrial Grove - Missouri Wedding Venue.

Unique or trend wedding photography blog idea

Think back to your recent weddings and choose something unique that stood out to you and incorporate it into a trend focused blog post. Here are some examples:

A wedding gown in a non-traditional color
A wedding hosted on private property
An extravagant dessert bar in lieu of a cake
Non traditional flower girls & ring bearers
Heavily themed wedding such as goth or Yellowstone vibes

Once you’ve chosen your unique element or trend, you are going to use a tool like Ubersuggest to do some keyword research to decide on the best way to present it. Here is what the process might look like using the second example from above:

A screenshot of using Ubersuggest to search private property as a potential keyword for brainstorming wedding photography blog ideas..

‘At home wedding’ is my choice for a decent search volume that I have potential for ranking for. So, using observations that you made while photographing the wedding, some assistance from Chat GPT, or some old fashioned Google research you are able to write a blog post on the pros and cons of having an ‘at home wedding.’ You could also interview the bride or the bride’s family to get more specific details for your blog.

Choose a few photos from the wedding gallery that help you tell your story and you’ve got a compelling post to write. Remember, you should have fun with this. Don’t pick a trend that you don’t want to write about! Google values authenticity and first hand experience, this is a great way to show it off.

You can see a great example of a blog post like this from Kara Leigh Creative where you can see just feel her enthusiasm for all the possibilities of a non-traditional wedding gown.

Wedding photography blog idea: engagement focus

It makes sense to write blog posts that are useful for couples approaching their engagement era because people searching for engagement information have not likely hired a wedding photographer yet.

It would not be beneficial for you to write a blog post about what a bride should put in her day-of-the-wedding emergency kit, as a bride looking for information on putting that together would have booked her wedding photographer months ago.

Think about engagement photos you have in your galleries that you’ d like to show off. Come up with a common thread, and write away. Here are some examples:

What to wear to your engagement photos
Best locations in Tallahassee to take your engagement photos
Creative ways to use your engagement photos other than your Save The Date announcement

Here is an example of a photographer appealing to engaged couples by sharing her expertise in a blog post on locations in Roanoke, Virginia to take engagement photos.

Share what YOU love about weddings to personally connect

Is there something you personally love about weddings and you make sure to ALWAYS get the shot? It could be the first look with the father of the bride, or perhaps the centerpiece florals. Maybe you are a cake person, or you geek out on the fonts and the formal details of the invitations and related stationary. Whatever it is, you likely have several different photos of that element from your various wedding galleries that you can bring together and write about. If you love it, it will sound authentically you and will be original, helpful content that will help you to connect with brides faster.

Here is an example of how some talented wedding photographers connected with a talented baker to create a blog about cakes that is both beautiful and informative!

Why bother writing wedding photography blogs?

Remember, as much as we want to have SEO in mind so that you show up in Google searches, we also want you to CONNECT with your brides. Give them enough to get to know you on your website and they will already be in love with you at the consultation. You won’t have to win them over. They will be all in. If you are showing off your expertise and being helpful, Google will learn to love you over time.

With these 5 wedding photography blog ideas, you could be inspired to write multiple posts for your wedding photography blog. But, don’t overthink it! Just pick one and go ahead and bust out a draft and gather some photos to insert throughout to help tell the story.

Is there an SEO strategy involved? You bet! This is why I suggest trying something like Ubersuggest (which has a free level) and playing around with what keywords have decent amounts of monthly searches that you can rank for. (If you are just getting started, 20-2000 monthly searches is what I would aim for.) It is a multi-step process, but you have to get in the weeds a bit and be willing to have some fun with it.

What can you do with your finished wedding photography blog post?

Besides hitting publish, here are some other ways to use your blog after you’ve worked so hard on it.

Social Media: Share the news that you have a new blog post to Facebook, an Instagram post with a link in bio, an Instagram story with a hyperlink (and save as a highlight!), an Instagram reel or TikTok

Social Media Multiple Posts: Use ChatGPT or other AI to enter your blog post in and ask AI to create 5-10 social media captions from your blog post. Edit these to sound more like you and use your images to create multiple social media posts.

Google Business Profile Update: Go into your Google Business Profile and make an update that you have dropped a new blog and share the link using the Learn More button.

Email: Share with your email list that you have a new blog post. This could be interesting for new brides and past brides. (Especially if you featured any of your past brides images in the post, they may share it for you!)

Email Signature: Add a line to your email signature ‘Read my latest blog post’ and hyperlink to it! Everyone you correspond with will see the opportunity, you never know who might click through and read it.

Network with other wedding pros: If you featured anything in your posts that featured another wedding pro - baker, venue, florist, planner- reach out to them and let them know that you featured them! Also, your well written blog post can just be a conversation starter if you have a wedding pro you want to work with again. Let them know you just updated your blog if they’d like to check it out. Invite them out for coffee!

Use the form below to get your own copy of the Laci Writes Blog Post SEO Checklist.

I still use this checklist each and every time I write a blog for myself or my clients.

Don’t have time to write your own blogs, but think you might want me to?

Let’s hop on a complimentary call to see if we are a good fit.

5 creative wedding photography blog ideas you can use today