Wedding flower blog ideas a florist can use
As a wedding florist, you are extremely fortunate that your particular contribution to a gorgeous wedding is very easy to capture in photographs! You don’t have to ask anyone to stand still, smile, or act natural. No wrangling of a rowdy wedding party or reluctant family members to get your perfect shots. Just stunning blooms and greenery!
Image: morris.photography
Could you use some wedding flower blog ideas to put your gallery of floral photos to use? A blog is the perfect place to connect with your future brides! It is so easy to post to Facebook and Instagram, but creating helpful blog posts is another way that those gorgeous shots can show off your expertise. Think of your website as a place that your hard work can simmer…letting Google know that brides in your area need to come to you!
Like many wedding professionals, you may be thinking…but I’m an artist! Not a writer.
I hear you, but you aren’t in middle school anymore. There are no essays to write and there is no one with a red pen ready to tell you everything you’ve done wrong. It is easy to write when you are passionate about your craft and you have a variety of tools at your fingertips to make the whole process easier. Like Grammerly, ChatGPT, and Talk-to-Text.
I’m going to give you 5 wedding flower prompts that will help you to get a blog up on your website as soon as possible. As well as ideas for what to do with it after you’ve hit publish!
Answer a FAQ you are asked as a wedding florist
Imagine you are sitting with another wedding professional, gushing about how much you love what you do. You share some of the highs and lows, but then you get right down to what drives you crazy. What question do you get asked over and over by brides (or their mothers)? Take that question and turn it into an informative blog post.
You can even talk right into your phone and turn it into a note. Then copy and paste it into a Google doc. Answer the question just as you would if you were sitting down with a bride at her wedding consultation.
Questions like:
What is your floral design style?
Do you offer options for preserving the florals after the wedding?
Are there any flowers we should avoid using?
Once you’ve elaborated on the answer, you can include some pictures of your florals that help to illustrate your talking points.
Not only do you have a blog on your website that will help you connect with a potential bride that arrives at your website, but you also have an easy link to share to any bride that asks you that specific question! Just copy and paste that link in a text or an email. Not only will you look extremely prompt and prepared, but you will save yourself a ton of time in the long run.
Now, you have a fantastic piece of content for your website and you also have a link that you can just copy and paste to reply back to the next potential bride that asks the same question! You will look so professional and prepared, and you will save yourself some time in the long run. In the meanwhile, you are building out your expertise on your website.
Roote and Wilde does an example job of answering FAQs on their website.
Feature a local venue in a blog post showing off your wedding flowers
Is there a venue that you’ve worked at multiple times that you love? This is an excellent opportunity to create some local SEO for you - and the venue. We’ll call this a venue highlight - and it is different from highlighting a specific wedding.
Start out with some personal details about why you truly enjoy working at that venue. What is it about the architecture and the set up that makes it the perfect place to show off your floral design? Maybe it is the incredible lighting, or maybe the venue management is top notch and every wedding goes so smoothly. Whatever it is, talk about it in your own voice.
Take a look at your floral photos and choose a variety of photos that show off your range of work and even better if it shows off the venue. Now, you’ve created a guide for any brides that might be searching for that venue on Google and you’ve created a portfolio of your work, as well.
Of course, you can write a blog devoted to ‘Luke and Laura’s Wedding’ but no one is going to search for that on Google. Except maybe Luke and Laura. But, it is likely that at least a couple of hundred people would search for ‘Enchanted Meadow Wedding Venue.’ So, go for it! You can take the same images and write both blogs! Choose a venue that you loved working at recently and write a venue highlight.
An example of this type of post can be found here from Fancy Florals by Nancy.
A seasonal wedding flower blog post
The florist is uniquely positioned to really take advantage of showing off how a wedding can reflect the best of what each season brings. By highlighting your knowledge of how different flowers work in each season, you provide inspiration for brides who are planning ahead and picking their dates. This is a great time for them to fall in love with you.
So, whether you cover one wedding or show off a collage of your work that pertains to a specific season, just go for it. Imagine you are sitting down with a bride and discussing the ins and outs of her wedding date and how your florals can be used to amplify her dream day.
An excellent example of this can be found on the blog of Belli Fiori Wedding and Event Design. Check out this stunning and classic winter wedding.
It’s all about the wedding bouquet
You can’t blog without having a post or three that focuses on the bouquet. Even if you have a bride that doesn’t prioritize florals…you can guarantee that she cares about her bouquet. Take time to explain the different styles, color combinations and how their bouquet can reflect their wedding theme.
This blog from Fountainhead Floral Design is strong because the florist has confidence in sharing her “Secret Hack to Choose the Perfect Bridal Bouquet.”
Showcase an arrangement used for the ceremony or reception space
By choosing one type of arrangement and elaborating on it, you are giving a bride the language she needs to describe what she wants. Obviously, choose an arrangement that you enjoy doing and you have lots of high quality images to show off your fantastic work.
You can see an example of this type of blog post from The Floral Cottage Wedding and Event Florist. They do a complete breakdown of ceremony arch options.
What’s next for your wedding flowers
Do you field a lot of questions about how to preserve or repurpose wedding florals? If this is a discussion you have with a lot of brides, it makes sense to write a useful blog post about it.
Do you find your brides drawn to repurposing their florals by donating them to a retirement home to enjoy?
Or do your brides arrange for pressed flowers or acrylic preservation?
What do you think about dividing them up and sending the guests home with bouquets?
This is an excellent opportunity to show your expertise by sharing what has gone well, and what hasn’t. The pros and cons of each choice, the added expense - if there is any. And of course, a chance to link out to another wedding pro that you know does a fantastic job handling the florals after the wedding.
Here is an example of a blog post from a florist in Dubai discussing resin wedding floral preservation, which seems to be an additional service that they offer.
Why bother writing wedding flower blogs?
The most important thing is for you to write content that is helpful and connects. Content that shows that you have first hand experience with the topic at hand.
These 5 wedding flower blog ideas should be enough inspiration to get your own blogging kicked off or maybe reignited. Make a list of your ideas, then just pick one and get started!
Should you have an SEO strategy? Of course. This is why I suggest trying something like Ubersuggest (which has a free level) and playing around with what keywords have decent amounts of monthly searches that you can rank for. (If you are just getting started, 20-2000 monthly searches is a great place to start.) It is a multi-step process, but you have to get in the weeds a bit and be willing to have some fun with it.
What can you do with your finished wedding flower blog post?
Besides hitting publish, there are multiple other ways to use your blog post. You worked so hard on it, get the maximum impact by using it across all available channels.
Social Media: Share the news that you have a new blog post to Facebook, an Instagram post with a link in bio, an Instagram story with a hyperlink (and save as a highlight!), an Instagram reel or TikTok
Social Media Multiple Posts: Use ChatGPT or other AI to copy and paste your blog post in and ask AI to create 5-10 social media captions from your blog post. Edit these to sound more like you and use your images to create multiple social media posts.
Google Business Profile Update: Go into your Google Business Profile and make an update that you have dropped a new blog and share the link using the Learn More button.
Email: Share with your email list that you have a new blog post. This could be interesting for new brides and past brides. (Especially if you featured any of your past brides images in the post, they may share it for you!)
Email Signature: Add a line to your email signature ‘Read my latest blog post’ and hyperlink to it! Everyone you correspond with will see the opportunity, you never know who might click through and read it.
Network with other wedding pros: If you featured anything in your posts that featured another wedding pro - baker, venue, photographer, planner- reach out to them and let them know that you featured them!
Also, your well written blog post can just be a conversation starter if you have any wedding pros you want to work with again. Let them know you just updated your blog if they’d like to check it out. Maybe invite them to meet up for coffee or a cocktail. There is nothing more valuable than a great connection with another wedding professional that can refer you more brides.
Use the form below to get your own copy of the Laci Writes Blog Post SEO Checklist.
I still use this checklist each and every time I write a blog for myself or my clients.
Don’t have time to write your own blogs, but think you might want me to?
Let’s hop on a complimentary call to see if we are a good fit.